Laval Mayenne Technopole Neoshop Concept on French Television
Tuesday 29 December 2015, Christian Travier , CEO of Laval Mayenne Technopole and creator of the Neoshop concept gave a live interview to French television channel BFM Business.
Created in 2013, the Neoshop concept aims at promoting innovative products developed by young French startups. Though not a real company yet, it already has brands in Paris as well as some pop-up shops in Europe.
In his interview, Christian Travier mentions their ambition to extend the concept to all Europe and at international level through a specific partnership signed with EBN (check 04:47’ of the video) that will enable all EU|BICs and incubators of the network to get to know first hand their innovative products.
So far, they have signed an agreement with Montreal in Quebec where the first permanent Neoshop should see the light in 2016. Discussions are under way with other cities such as Berlin (Germany), Bologna (Italy), Burgos (Spain) and Cork (Ireland) for a road show and the opening of pop-up stores.
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