The EU CBEC Forum 2021 is a two-day hybrid event held on December 1 – 2 in Liege Airport, Belgium. The event is designed to bridge together retailers and European brands with international digital actors such as marketplaces and service providers to foster digitalization and cross-border e-commerce.

The event will comprise three different areas with main stage speeches, booth exhibition and tech showcases to support SMEs at different stages of digitalization, as well as provide new business opportunities for all players involved.
Four main themes closely related to the transformation of the retail industry seen from the perspective of six different product categories:  food & beverage, dietary supplements, beauty & cosmetics, OTC medicines,  mother & baby and fashion.

For more detailed information : Guidelines and activities (PDF)