Personalised Training on Cross Border e-Commerce

The idea behind PECOS4SMEs is the implementation of a personalised training system for SMEs to improve their e-Commerce skills and be in position to reap the benefits of Internet as a revenue channel.The aim is to offer personalised training to SMEs on cross border e-Commerce strategies capitalising on the use of social media to approach consumers, SEO/SEM techniques and tools, the adoption of features that will make their websites more friendly to the foreign consumer (e.g. usability, personalised products, transparency, security, delivery/return options, etc.), Web 2.0, etc.Following the completion of the training, SMEs will be in position to implement a personalised e-Commerce strategy.

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